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Copywriting for SEO - How to Write SEO Copy that Ranks in Google

 Copywriting for SEO - How to Write SEO Copy that Ranks in Google

Copywriting for SEO - How to Write SEO Copy that Ranks in Google
Copywriting for SEO

How to Write SEO Copy that Ranks in Google?


Are you a copywriter who wants to learn how to write SEO copy that ranks in Google? Or maybe you're wondering if you need to know SEO in order to be a successful copywriter

SEO copywriting is an important skill for any copywriter who wants to be successful in today's digital world. Here we'll discuss what SEO copywriting is, why it's important, and how it can help your business. We'll also share some tips on how to promote your SEO writing services.

What is SEO copywriting?

The basics of SEO copywriting

In its most basic form, SEO copywriting is the practice of writing content for the web that is optimized for search engines. This means creating content that includes the keywords and phrases that people are most likely to search for when looking for information on a given topic.

However, SEO copywriting is more than just stuffing your content with keywords. Google’s algorithms have become increasingly sophisticated and can now penalize content that appears to be “keyword stuffed” or otherwise unnatural.

As such, SEO copywriting must strike a balance between including relevant keywords and creating content that reads well for humans.

There are a number of different factors that go into creating SEO-friendly content, including:

  • 🚦✅ Use exclusive titles and descriptions with keywords.
  • 🚦✅ You must include alt text in images.
  • 🚦✅ The use of heading tags (H1, H2, etc.) to structure your content
  • 🚦✅ The use of internal links to promote other related articles on your site.
  • 🚦✅ The use of external links to reputable sources.

How to write SEO copy that ranks in Google

While there is no guaranteed formula for writing SEO-friendly content, there are a few general tips you can follow to help ensure your content ranks well in search engines:

1. Do your research – Before you start writing, take some time to research the keywords and phrases you want to target. 

  • Use keyword planner tools like Google AdWords or Moz Keyword Explorer to find out which terms are most popular with searchers. Once you have a list of target keywords, be sure to sprinkle them throughout your title, meta data, headings, and body text.

2. Write compelling titles and descriptions – A good title can make all the difference when it comes to getting people to click through from the search results page.

  • Write headlines that are clear, accurate, and include relevant keywords. Similarly, craftmeta descriptions that accurately describe what users will find on your page and include a call-to-action urging them to click through.

3. Structure your content with headings – Breaking your content up into smaller chunks makes it easier for readers (and search engine crawlers) to digest. 

  • Use heading tags (H1, H2)to designate each section of text and make sure each section includes relevant keywords.

4. Use images – Images can help break up long pieces of text and make your pages more visually appealing. 

  • Be sure to include descriptive “alt text” with each image so that search engines can index them accordingly.

5.$ Promote other related articles on your site – If you have other articles or pages on your site that are relevant to the current article/page you’re working on, be sure to link to them! Not only does this help keep users engaged with your site (reducing bounce rate), but it also tells search engines that those other articles/pages are important and should be ranked accordingly.

Do copywriters need to know SEO?

Why SEO copywriting is important

As a copywriter, it's important to know the basics of SEO so that you can write content that will help your clients rank higher in Google search results. Here are a few reasons why SEO copywriting is important:

1. It can help you write more targeted content. If you know what keywords your clients are trying to rank for, you can use those keywords throughout your copy to make it more relevant to what people are searching for. 🚀

2. It can help you write better headlines. Headlines that include keywords tend to perform better in search results than those that don't, so including them can give your client's website a boost. 🚀

3. It can help you format your content for Google. Google likes certain types of content (like listicles and how-tos) and by formatting your content in a way that appeals to Google, you're more likely to see better results. 🚀

How to promote my SEO writing services?

There are a number of ways to promote your SEO writing services. One way is to create a website or blog devoted to the topic. Add information about your services, prices, and contact information. 

You can also promote your services through social media, by creating informative articles or blog posts about SEO copywriting, or by speaking at conferences or other events related to online marketing and SEO.

Another effective way to promote your services is to offer free samples of your work. This helps potential clients see the quality of your writing and get an idea of what you can do for them. You can also offer discounts for first-time clients or for referrals from satisfied customers.


SEO copywriting is a critical skill for any writer who wants to rank in Google. By understanding the basics of SEO and how to write SEO copy that ranks, you can position your business for success.

Don't forget to promote your services - SEO copywriting services can help you get the exposure you need to attract new clients.


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